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2025 Digital Wellbeing Report

Phone Usage in New Zealand

How much of your life is actually spent on a screen? The data for New Zealand reveals a startling reality.

Daily Screen Time

5h 55m

Rank #28 Globally

Waking Life on Screens

~35%

of your available time

Mobile Usage

2h 50m

Daily average on phone

Population Impacted

5M

Total citizens

The 90-Day Year

It's easy to dismiss a few hours here and there. But when you look at the annual picture, the numbers for New Zealand are sobering.

With an average of 5h 55m per day, the average person in New Zealand spends the equivalent of 90 full days (24 hours non-stop) every year looking at a screen.

That's not just "free time." That's nearly 25% of the entire year gone. If you sleep 8 hours a day, that number jumps to ~35% of your waking life.

What You Could Have Done

In the time spent on screens last year (2160 hours), you could have:

📚 What You Could Have Done

In the time spent on screens last year (2160 hours), you could have:

  • Read 216 books
  • Learn 4 new languages fluently
  • Walk across an entire continent

🧠 The Mental Toll

It's not just about lost time. High screen time in New Zealand correlates with:

  • Fragmented attention span
  • Disrupted circadian rhythms (sleep)
  • Heightened background anxiety

The Pocket Distraction

Of that total time, 2h 50m is spent specifically on mobile devices. Unlike computers which are often used for work, mobile usage is frequently dominated by passive scrolling, social media, and notifications that pull us out of the present moment.

New Zealand ranks #28 globally. Whether that's a badge of honor or a wake-up call depends on what you want your life to look like.

Ready to reclaim your time?

Join thousands of users in your country who are choosing to live more and scroll less with Zentra.

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